Beau Domaine, the luxury French skincare brand co-created by Brad Pitt and the Perrin winemaking family, revealed a new design and vision rooted in science, sustainability, and the soil of Provence.

Known for its anti-aging formulas, the brand is taking a step forward with refreshed, planet-friendly packaging.

The new packaging design is now luminous white, reflecting the purity and scientific precision behind the brand’s formulations. 

Beyond aesthetics, the new packaging is also lightweight to reduce the brand’s carbon footprint. 

Christelle Clarac-Boutot, Brand Director, said, 

“At Beau Domaine, our vision is to redefine beauty by combining the best of nature and science. With this new design, we’re affirming our mission: to deliver an exceptional skincare experience that is timeless, high-performance, and deeply aligned with our values of excellence. It marks the brand’s evolution—without ever compromising our standards or commitments.”

Upcycling Ingredients

The brand’s updated visual identity arrives when American consumers are increasingly embracing ingredient-first, efficacy-driven skincare.

Beau Domanie also announced a renewed emphasis on upcycling, a process that turns winemaking waste into powerful skincare ingredients.

This approach positions Beau Domaine at the forefront of the beauty industry’s growing interest in circular economy principles: reusing, regenerating, and repurposing what was once considered waste.

While the look is new, the brand’s formulas remain unchanged. Each product is powered by two patented ingredients developed in collaboration with Professors Nicolas Lévy and Pierre-Louis Teissedre.

GSM10 is a powerful antioxidant blend derived from Grenache, Syrah, and Mourvèdre grape pomace, and ProGR3 is a compound originally developed in the study of progeria that targets 11 of the 12 key biological markers of skin aging.

The new focus on upcycling also strengthens the brand’s connection to its roots. The Perrin family has cultivated vineyards in the heart of Provence for five generations, and their expertise in terroir now extends beyond wine to wellness.

With its new identity and deepened focus on upcycling, Beau Domaine is reinforcing the message that luxury skincare can be both scientifically advanced and ecologically responsible.